Marrying my passion for research with a deep understanding of user behavior and design thinking, I help businesses authentically engage with their audiences through compelling storytelling rooted in data-driven insights.
Marrying my passion for research with a deep understanding of user behavior and design thinking, I help businesses authentically engage with their audiences through compelling storytelling rooted in data-driven insights.
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Leading teams to solve complex business challenges through user-centric design is where I thrive. Using design thinking, market analysis, and user research, I craft and execute solutions that prioritize strategic alignment, foster collaboration, and drive sustainable growth and success for organizations.
I have a natural curiosity for what drives user behavior and use a range of qualitative and quantitative methodologies, to gather insights about user needs and motivations. Through empathetic inquiry and user testing, I uncover valuable insights, which Ithen translate into actionable recommendations that then inform the design decisions that elevate user satisfaction.
Content is a powerful tool I use to establish brand authority, foster meaningful connections and drive tangible results for businesses. I dive deep into user's experiences identifying key touchpoints, problems, and opportunities to develop cohesive messaging and storytelling strategies that engage audiences across diverse platforms.
I help brands define what to say, how to say it, and why people should care. Whether crafting concise microcopy for user interfaces or refining long-form content, I specialize in distilling complex ideas into clear, engaging, and user-friendly language. With a strong grasp of tone, voice, and brand messaging, I ensure consistency and coherence across all touchpoints.
I love building genuine connections with clients. My forte lies in articulating intricate concepts with clarity and conviction, ensuring clients understand the value of our collaboration and perceive us as trusted experts. Anticipating and addressing potential concerns proactively, I navigate challenges with finesse and professionalism, earning trust and loyalty from clients.
With a keen understanding of user needs and behaviors, I excel in crafting information hierarchies, organizing content, and designing navigational systems that enhance usability and facilitate seamless user interactions. Leveraging principles of user-centered design and cognitive psychology, I ensure that information is presented intuitively, empowering users to find what they need quickly.
I grew up with a camera around my neck, a notebook under my arm, and a story in my head. Whether it was performing live newscasts in front of my family, animating stop motion videos out of board game pieces, or producing music videos with my friends - there was always a new medium to discover.
Coupled with a strong sense of justice and a desire to focus on the facts (that probably stemmed from my early years of reading encyclopedias and watching Forensic Files) - I earned a Bachelor of Arts from Hofstra University in Broadcast Journalism.
Whether you want to knock noggins and collaborate, have a project you think I’d be a good fit for, or just want to pick my brain, let’s chat!
Contact MeI tell stories with words, stills, paint, ink, and sometimes food. Best ones are told with a cat in my lap & a glass of vino in hand.
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